Business Valuation Calculator
Value an owner-operated business on seller's discretionary earnings — the figure buyers actually pay for — and see what the sale would net after debt and adjustments.
How to use this calculator
- 1Start from the net profit on your tax return or year-end P&L.
- 2Add back your own salary, the personal costs legitimately run through the business, genuine one-offs, and depreciation.
- 3If family members work unpaid, subtract what a buyer would have to pay someone to do that work.
- 4Enter a multiple from comparable sales in your industry and size band — a broker or a marketplace like the IBBA market reports will give you the range.
- 5Read the net-to-seller figure, not the headline: debt clears at closing, and the buyer will test every addback.
How the calculation works
SDE = net profit + owner salary + perks + one-off costs + depreciation − unpaid labour a buyer must replace. Value = SDE × multiple, plus inventory, less debt cleared at closing- SDE
- Seller's discretionary earnings — the total economic benefit to one working owner, which is the figure owner-operated businesses trade on
- Multiple
- A market price, not a formula output. Most owner-operated businesses change hands between 2 and 4 times SDE, with the position in that range set by transferability, trend and customer concentration
- Debt-free, cash-free
- The convention for small business sales: the seller keeps the cash, clears the debt, and hands over the operating assets
SDE assumes one working owner. Larger businesses with a full management team trade on EBITDA instead, which deducts a market salary for the manager — the multiple is higher but applied to a smaller number.
Every addback is tested in due diligence against bank statements and returns; an addback that fails costs its amount times the multiple.
Deal structure moves the after-tax result substantially — an asset sale lets the buyer re-depreciate but recaptures section 1245 property at the seller's ordinary rates.
Worked example
An owner-operated services firm showing $120,000 on the books
- 1.The books show $120,000, but the owner also draws a $90,000 salary, $18,000 of perks and $12,000 of depreciation.
- 2.SDE is therefore $240,000 — exactly double the bottom line the owner would have quoted.
- 3.At a 2.8× multiple the business prices at $672,000.
- 4.The $60,000 of equipment finance is cleared at closing, netting $612,000 before tax and fees.
- 5.From the buyer's side, 2.8× is a 35.7% cash yield — they want their money back inside three years.
Result: $672,000 of value from a business whose tax return says $120,000
The number on your tax return is not the number
Most owners begin from the bottom line of their tax return, and it is the single most common reason they undervalue their own business. That figure is the output of years of entirely legitimate minimisation — a salary you set, a vehicle, health cover, a conference in a nice city, an accountant instructed to keep the taxable number down.
A buyer does not purchase your taxable income. They purchase the total stream of benefit the business delivers to whoever sits in your chair, and reconstructing it is what seller's discretionary earnings does: net profit, plus one working owner's full compensation, plus the perks a new owner would not inherit, plus genuine one-offs, plus non-cash charges.
The reconstruction routinely doubles the headline. A firm showing $120,000 of profit while paying its owner $90,000 with $18,000 of perks and $12,000 of depreciation is a $240,000 business, and every valuation conversation should start there.
It cuts the other way too, and an honest count includes it. A spouse doing the books unpaid, a second owner working without salary — those are costs the buyer will actually bear, and pretending otherwise is precisely the kind of adjustment that dies in due diligence.
The multiple is a price, not a formula
No calculation produces the multiple. It is what buyers in your market are currently paying for businesses like yours, the way a house price is what houses on your street sell for. Most owner-operated businesses change hands somewhere between two and four times SDE, and where yours falls in that band is decided by a short list of factors.
Transferability leads the list. Recurring revenue beats project revenue; contracts beat handshakes; a customer base where no client is a tenth of sales beats one anchor account. A trend matters more than a level — a flat $240,000 outsells a declining $300,000. Clean, GAAP-ish books with two or three years of consistency are themselves worth a fraction of a turn, because everything the buyer cannot verify gets discounted.
It helps to hold the buyer's framing in mind. A 3× multiple means they part with three years of the business's entire earnings and need the machine to keep running, without you, long enough to get that back. That is why small firms do not trade at public-market multiples, and why the discount deepens for anything that looks fragile.
One boundary worth knowing: SDE is the metric for businesses that come with a working owner. Once a firm has real management in place and the owner is genuinely passive, the market shifts to EBITDA — which deducts a market salary for the manager before multiplying. The multiple quoted gets bigger, but the number under it gets smaller, and comparing an SDE multiple to an EBITDA multiple is the classic way sellers talk past buyers.
From the headline to what you bank
The price agreed is not the cheque received, and three adjustments do most of the damage.
Small business deals are conventionally debt-free, cash-free: you keep the cash in the account, and every loan and financed asset is settled at closing out of your proceeds. Working capital is negotiated on top — a buyer expects enough inventory and receivables to run the business, and a "peg" below the normal level claws back the difference.
Structure decides the tax. Almost all small deals are asset sales, because the buyer gets to depreciate what they bought all over again — but the allocation then matters enormously to you, since amounts assigned to equipment recapture prior depreciation at ordinary rates while goodwill takes long-term capital gains treatment. The same headline price can differ by tens of thousands after tax depending on a schedule negotiated in an afternoon.
And expect to finance part of it yourself. Seller notes and earnouts are standard in this market precisely because buyers use them to keep the seller invested in the transition. An earnout tied to revenue you no longer control is the riskiest dollar in the deal; price it accordingly, and treat the cash at closing as the real number.
What this assumes, and where it stops
Assumptions
- One working owner, which is what the SDE convention assumes — a second unpaid owner is handled through the labour adjustment.
- The sale is structured debt-free, cash-free, with inventory added at cost.
- The addbacks entered are documentable and would survive due diligence.
- The multiple entered reflects comparable sales for your industry and size, not an aspiration.
Limitations
- The multiple is an input; this page cannot know your market, and the range notes are illustrative rather than a quote.
- Tax on the sale — including ordinary-rate recapture on equipment in an asset sale — is not computed here.
- Working capital pegs, earnouts and seller financing all move real proceeds and are described rather than modelled.
- Businesses with real estate, heavy licences or a management team need different methods than a single SDE multiple.
- A valuation for divorce, disputes or the IRS requires a credentialed appraisal, which this does not replace.
Common questions
What is seller's discretionary earnings?
SDE is the total economic benefit an owner-operated business delivers to one working owner: net profit, plus the owner's salary and payroll taxes, plus personal expenses legitimately run through the business, plus genuine one-off costs and non-cash charges like depreciation. It is the standard earnings measure for small business sales because it makes businesses with different owner-pay choices comparable — and it is routinely double the tax return's bottom line.
What multiple do small businesses sell for?
Most owner-operated businesses change hands between roughly 2 and 4 times SDE. Where a business falls in that band is set by transferability — how well the revenue survives the owner leaving — plus the trend, customer concentration, and the quality of the books. The multiple is a market price like a house price: the only reliable anchor is comparable sales for your industry and size, from a broker or the published market studies.
What is the difference between SDE and EBITDA?
SDE adds the owner's full compensation back; EBITDA deducts a market salary for whoever runs the business. SDE is the small-business convention because the buyer typically replaces the owner personally. Once a firm has a management team and a passive owner, the market prices it on EBITDA — at a higher multiple applied to a smaller earnings figure. Quoting an SDE business at an EBITDA multiple overstates it, and it is the most common apples-to-oranges error in this market.
Why does depending on the owner reduce the value?
Because the buyer is paying several years of earnings up front for a stream they need to continue after you leave. If the clients are loyal to you, the key skills live in your head, and every decision routes through you, the buyer's risk of losing the revenue is high — so they cut the multiple, demand an earnout that shifts the risk back to you, or walk away. Making yourself removable, with a capable manager and documented processes, is usually worth more per hour than any other pre-sale work.
Sources
- Selling your business — SBA guidance on valuation and sale — US Small Business Administration
- International Business Brokers Association — market pulse reports — International Business Brokers Association
Formula and content last reviewed on .
Results are estimates for information only, not professional advice.
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